The Key Account Manager – Independent Wholesale (KAM) is responsible for driving Red Bull North America’s (RBNA) volume, market share, and distribution objectives within the Independent Wholesale channel. This position leads the development and execution of wholesale-specific strategies by managing key independent wholesalers and influencing execution across their customer base.
The KAM achieves these objectives by aligning, translating, and implementing joint customer and Red Bull priorities through effective account management. This includes building key customer relationships, operating within RBNA’s pricing architecture, coordinating at the regional level to implement programs and priorities, managing extensive stakeholder relationships across regions, and effectively influencing and communicating with field sales and marketing teams to drive brand programming with independent wholesale owners.
This role serves as the primary liaison among wholesalers, Distributor Partners (DPs), and internal RBNA teams to expand scalable reach, improve execution standards, and drive profitable growth.
The Key Account Manager – Independent Wholesale (KAM) is responsible for driving Red Bull North America’s (RBNA) volume, market share, and distribution objectives within the Independent Wholesale channel. This position leads the development and execution of wholesale-specific strategies by managing key independent wholesalers and influencing execution across their customer base. The KAM achieves these objectives by aligning, translating, and implementing joint customer and Red Bull priorities through effective account management. This includes building key customer relationships, operating within RBNA’s pricing architecture, coordinating at the regional level to implement programs and priorities, managing extensive stakeholder relationships across regions, and effectively influencing and communicating with field sales and marketing teams to drive brand programming with independent wholesale owners. This role serves as the primary liaison among wholesalers, Distributor Partners (D - Ps), and internal RBNA teams to expand scalable reach, improve execution standards, and drive profitable growth.
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