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VP Product Marketing, Application Development

As a leader within the SAP Marketing team, you will lead product marketing for Joule Studio, SAP’s AI-first agent, application and workflow development offering. You will be a key player in the messaging and positioning and showcasing advancements of Joule Studio and engaging with developer community to accelerate adoption. This role requires strong critical thinking, cross-functional collaboration, a commercial mindset, and a passion for AI-driven innovation and developer experiences. It is an exciting, challenging, and highly visible role where your work will directly impact SAP’s success with developers, partners, and enterprise customers—while accelerating AI and agent development leadership for SAP. You will lead a team responsible for showcasing differentiation of Joule Studio, translating new advanced AI capabilities into compelling narratives, solutions, and go-to-market motions. You’ll be accountable for the business growth, market adoption, and commercial success of the portfolio, including contributing to product strategy, driving awareness and thought leadership, executing effective marketing programs, and enabling high-quality engagement with industry analyst.

Key Responsibilities

• Solution Area Growth and Product Marketing Strategy: Define the portfolio growth plan and marketing strategy. Incorporate industry trends, market research data and customer requirements to create a holistic solution strategy and product marketing approach.
• Core Value Proposition and Campaigns: Develop a compelling value proposition and create compelling messaging for organizations adopting AI-powered development, including agent creation and rollout scenarios. Land the messaging consistently across all marketing channels & related execution. Define solution-specific campaigns and drive successful execution to support the customer journey and adoption of the platform.
• Go-To-Market (GTM) Activities: Own the strategy and delivery of high-quality go-to-market assets, including thought leadership, enablement, bet-in-class content and training. Oversee the creation of GTM plans and shape their strategic direction.
• Customer and Influencer Engagement: Engage with customers, customer councils, and leaders in the SAP ecosystem to ensure understanding of their current and future needs. Drive high quality dialogue with influencers such as industry experts, analysts and press to further market perception of the portfolio.
• People Leadership: You’ll lead a team of marketing professionals. Coach, mentor, and develop talent, fostering a culture of ownership, innovation, and continuous learning.
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Skills and Qualifications

• 10 years of experience and a track record of success in product marketing or product management spanning product launches, campaigns, platform and developer marketing, analyst relations, web, and events.
• Strong understanding of AI, Agentic AI, LLMs, modern low code and pro code application development platforms.
• Strong collaborator who can work effectively in a matrixed organization and partner with teams such as Sales, Partner Ecosystem, Corporate Marketing and Product Engineering.
• Growth mindset with curiosity, creativity, and willingness to experiment with new approaches.
• Experienced people leader who can inspire, develop, and scale high-performing teams.
• MBA preferred.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 274300-609200USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

We are ethical and compliant
Our leadership credo: Do what’s right. Make SAP better for generations to come. We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAP’s values and shape SAP’s culture of integrity, by demonstrating and championing ethical and compliant behavior towards all stakeholders.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 450017 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid